A ‘super’ rebrand: Navy mandates dropping ‘artificial intelligence’

Artificial intelligence may one day destroy the human race, but if and when it does, there will be nothing artificial about it. In fact, it’ll be super. That is, at least, the proper terminology in this great American age of rebrands, one that has borne witness to such seismic overhauls as the Gulf of Mexico becoming the Gulf of America, Lake Ontario becoming Lake America, and a push to call New Mexico ... New America. U.S. President Donald Trump announced on Sept. 29 the term “artificial intelligence” would henceforth be retired in favor of “super intelligence.” “As these capabilities continue to improve, they increasingly represent not merely artificial intelligence, but a new era of Super Intelligence,” the executive order stated. The president followed that “SI” declaration up with an Oct. 8 Truth Social post asserting that anyone who uses the previous moniker would be branded “THE ENEMY!” The U.S. Navy this week became one of the first services to avoid that traitorous designation, cementing the super initiative and calling on “all Navy echelons, commands, activities, and personnel [to] use ‘Super Intelligence’ and ‘SI’ in place of ‘Artificial Intelligence’ and ‘AI,’” a service memo stated. “This policy applies effective immediately across all official Navy correspondence, flag letters, OPORDs, wargame documentation, instructional material, fleet advisories, public communications, official websites, strategic assessments, congressional reports, and non-statutory internal…