Angel Reese’s Atlanta Dream Era Is Off To A Record-Breaking Start As Ticket Demand Surges

By Kimberly Wilson · Updated April 9, 2026 Getting your Trinity Audio player ready… Men lie, women lie, but ticket sales don’t.  And just days after the Atlanta Dream announced they’d acquired the 23-year-old forward from the Chicago Sky ( and we saw her debut the cutest pixie cut ever ), StubHub reported that ticket demand for the franchise surged 15 times higher than normal. That’s the largest single-day spike in the Dream’s entire history, and Reese hasn’t played a single minute in Atlanta yet. Atlanta Dream ticket demand spiked 15x after trading for Angel Reese, the largest single day spike in franchise history.The Angel Reese Effect is real. ( : @Reese10Angel ) pic.twitter.com/hH4ZJNGcP4 — StubHub (@StubHub) April 9, 2026 But the trade is only part of the story. Going into 2026, Reese was the highest-paid Black woman in basketball . Forbes estimated her 2025 earnings at $9.4 million, and only about $400,000 of that came from her WNBA salary. The rest, roughly $9 million, came from brand deals built on who she is off the court, not just what she does on it. She was the first WNBA player to walk a Victoria’s Secret runway and now she’s the first to star in one of their campaigns, and that’s not even counting the international magazine covers and the podcast. “I’m excited for a new journey,” she told ESSENCE earlier this week . “Year three is going to be exciting. I’ll be a…