Black Wealth Watch: Will Smith Joins WNBA Ownership Group, Issa Rae Moves Into TikTok And Kevin Durant Expands Into Real Estate

Published: 2026-04-11

Black Wealth Watch: Will Smith Joins WNBA Ownership Group, Issa Rae Moves Into TikTok And Kevin Durant Expands Into Real Estate
By Kimberly Wilson · Updated April 10, 2026 Getting your Trinity Audio player ready… Welcome to Black Wealth Watch, where we round up the biggest stories in Black business and economic news each week — the wins, the setbacks, the deals getting done, and the conversations we should be having about money, power, and who actually gets a seat at the table. This week, we’ve got an awkward Black girl going back to her digital roots, a Black-led venture fund closing out an oversubscribed round with millions in institutional backing, Kevin Durant buying up land back home in PG County, a Philly legend (or should we say, a fresh prince?) investing in the city’s first-ever WNBA franchise, and a former entertainment exec betting on women as consumers. Is this thing on? Issa Rae Takes Hoorae to TikTok The real OGs know before Insecure, and the Hollywood fame that came with it, Issa Rae was posting episodes of The Mis-Adventures of Awkward Black Girl on YouTube . She’s always been about going straight to the audience, and this week she doubled down on that. Hoorae Media announced a partnership with TikTok to develop original micro-series for the platform, launching later this month with Screen Time, a short-form thriller about a double-date night that goes very wrong, very fast. More series are already in development across multiple genres. “I want people to feel like Hoorae is a part of their daily routines,” Rae said at TheWrap’s Creators x Holl…

Originally sourced from Essence

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