Citi scoops up rewards fintech Kard

Citi scoops up rewards fintech Kard A Citibank signage is seen at branch on Broadway on July 13, 2026 in New York City. · Banking Dive · Michael M. Santiago / Staff via Getty Images Caitlin Mullen Mon, August 17, 2026 at 6:50 AM EDT 2 min read This story was originally published on Banking Dive. To receive daily news and insights, subscribe to our free daily Banking Dive newsletter . Dive Brief: Citi has entered into an agreement to acquire rewards platform Kard Financial to bolster its consumer cards business, the bank said Thursday . Pairing the New York City-based fintech's "technology, talent and merchant relationships" with Citi's scale and existing payments capabilities is intended to strengthen the bank's commerce ecosystem strategy, allowing for more personalized rewards and offers and fostering opportunities to connect customers and brands, Citi said. Terms of the deal weren't disclosed, although the $2.9 trillion-asset lender said they "are not material to Citi's financial results." More from Yahoo Scout Dive Insight: Kard, founded in 2015, serves banks, fintechs and marketers. Investors include Underscore Ventures, Fin Capital and Tiger Global. Kard, which uses predictive artificial intelligence and first-party transaction data, has pitched its services to issuers so they don't have to build their own rewards programs. "Kard has built advanced capabilities that complement our vision for the future of commerce and loyalty," said Abhinav Anand, Citi's head of value c…