Google gives publishers a new way to fight AI-driven traffic losses

As AI continues to kill traffic to websites, Google on Thursday threw a bone to those publishers negatively impacted by the change. It’s now allowing readers to push a button on a publisher’s website to indicate it’s a “favorite source” they’d like to see highlighted more often across Google Search, Discover, and Google News. The tech giant said it’s making this new, interactive “Preferred Sources” button available to online publishers to embed on their own websites.