Issa Rae, TikTok Partner on New Micro-Series Strategy With ‘Screen Time’

Issa Rae is returning to her digital roots, this time with the backing of one of the world’s most powerful distribution platforms. TikTok has partnered with Rae’s media company HOORAE to roll out a new slate of original micro-series, doubling down on short-form, creator-led storytelling. The first project out the gate is Screen Time , a scripted series produced by HOORAE Digital launching later this month. The partnership signals a bigger play for TikTok. The platform isn’t just where content goes viral anymore; it’s positioning itself as a place where premium content actually lives and grows, especially through its PineDrama vertical. For Rae, the move feels full circle. Speaking at TheWrap’s Creator x Hollywood Summit, Issa Rae described the partnership as a return to the kind of storytelling that first put her on the map, just updated for how people actually watch now. “I’m excited about the opportunity to tell stories in a way that feels premium and elevated, but is concise and available to audiences directly,” Rae said. “TikTok has become a leader in discovery and supporting creator-led content, so partnering with them gives us the platform to ensure our stories are seen and shared across the globe.” At the center of the rollout is Screen Time , a micro-series that leans into suspense and relationship drama. What starts as a double-date movie night quickly spirals when a mysterious figure hijacks the television, forcing the couples to reveal their secre…