Jim Cramer on Levi Strauss (LEVI): “This Stock Could Have Lots of Upside Ahead of It”

Jim Cramer on Levi Strauss (LEVI): “This Stock Could Have Lots of Upside Ahead of It” Syeda Seirut Javed Sun, April 12, 2026 at 5:57 PM EDT 3 min read LEVI Levi Strauss & Co. (NYSE: LEVI ) is among the stocks Jim Cramer discussed alongside the tech market divide . Cramer noted that “everything seems to be clicking” for the company, as he commented: A couple of nights ago, we got another terrific quarter from Levi Strauss & Co, the denim kingpin, and its stock soared… The company’s put together a string of excellent quarters under the leadership of Michelle Gass, who took over as CEO at the beginning of 2024. The stock’s now up more than 52% over the last 12 months, but a huge chunk of that gain came yesterday when Levi’s deservedly shot up more than 10% in response to its latest results. Even here, by the way, it’s a couple of points away from its 52-week high set back in early October. Maybe that presents a good opportunity because Levi truly seems to be on the right track here… Now, I’ve had the chance to speak with Michelle Gass several times over the past year, and every time it feels like I’m asking her how she keeps putting up such robust numbers. A lot of it comes down to solid execution and growth from new ventures… Beyond the numbers, I like the story, I just like the story of the quarter, frankly. Levi’s has bet heavily on the direct-to-consumer channel, especially the online business, and that bet is paying off. And that is a great bet… Everything seems to …