OpenAI Just Cut ChatGPT Pro's Price in Half

While ChatGPT may have kicked off the generative AI era we now live in, it is far from alone these days. There is steep competition from multiple companies in this space, including Google, Anthropic, and even Microsoft—which has a huge financial stake in OpenAI. To compete, it seems OpenAI is trying to make its paid subscription plans more attractive to users, as the company just cut the price of ChatGPT Pro in half. ChatGPT Pro now starts at $100 As reported by TechCrunch , OpenAI's new pricing model now offers a Pro plan at $100 per month, down from $200 per month. That now gives users a choice between the following: a free plan, which comes with ads ; a Go plan offering more usage limits for $8 per month (still with ads); a Plus plan with extra models and exclusive features for $20 per month; and, now, the Pro plan, with the most usage limits across all of the company's models and features, for $100 per month. OpenAI doesn't list a $200 plan anymore, but it confirmed to TechCrunch that option is still available. If you use ChatGPT to answer your everyday questions, you might balk at the idea of spending $100 a month on the chatbot, let alone $200. But Pro plans aren't targeted at the everyday user; instead, the idea is for coders who rely on AI to help with programs to subscribe. In this case, that's through Codex, OpenAI's coding tool. OpenAI told TechCrunch that its Pro plan now offers five times more Codex access than the Plus plan, which might appeal to power use…