Tesco partners with Adobe to ramp up AI‑driven personalised marketing

Tesco partners with Adobe to ramp up AI‑driven personalised marketing Reuters Mon, April 13, 2026 at 8:14 AM EDT 1 min read TSCO.L ADBE LONDON, April 13 (Reuters) - Tesco, Britain's biggest food retailer, has partnered with U.S. software group Adobe to deepen ‌its use of artificial intelligence in analysing customer data, ‌aiming to boost sales through more personalised marketing, the groups said on Monday. Retailers ​are increasingly turning to AI in pursuit of revenue growth and cost savings, using the technology to offer more personalised shopping experiences. More from Yahoo Scout A central plank of Tesco's strategy is becoming more digital, stepping up ‌personal engagement with customers ⁠and developing growth avenues such as Whoosh nL8N3Z21OE rapid delivery, its online platform Marketplace, and retail ⁠media. PARTNERSHIP WILL USE AI WITH CLUBCARD DATA Tesco's said its partnership with Adobe will combine AI with data from its Clubcard loyalty scheme, ​which provides ​lower prices for members and ​has been a key ‌driver of market share gains in recent years, according to analysts. The Clubcard scheme, which covers more than 24 million UK households, is one of the largest loyalty programmes in Britain and already provides some personalised offers and product recommendations. Tesco, which has a ‌28% share of Britain's grocery market, ​said the partnership would accelerate personalised engagement ​with customers, helping the ​grocer better anticipate their ne…