The Out-of-Touch Adults' Guide to Kid Culture: Why Did Starbucks Bring Back the Unicorn Frappuccino

There's a wave of nostalgia washing over youth culture this week, but it's not the nostalgia you are probably familiar with: Kids aren't pining for goldfish swallowing contests, raccoon coats, and saying "Flibberty-Gibbet." They're nostalgic for terrible Starbucks drinks from 2017, weird Tumbler subcultures from 2010, and forgotten Saturday Night Live sketches from 2018. You know, the good old days. Here's what's up. What is a Unicorn Frappuccino? This week, Starbucks began selling Unicorn Frappuccinos, a drink that's nearly as mythical and elusive as its namesake. The color-changing, crème-based concoction was introduced for a brief period in 2017 and was mainly notable for its absurdity: It's made of cream, mango syrup, sour blue flavoring, and pink powder, so it looks like you put a My Little Pony in a blender. But hey, at least it's got 59 grams of sugar. Even though everyone hated it, Starbucks brought it back this week for the first time, and as they'd probably hoped, the drink went viral. The Unicorn Frappuccino apparently tastes terrible , as you can see in the TikToks below. But that's by design. The Unicorn was never meant to taste good. It's one of the first examples of a food designed primarily to be photographed and memed about instead of consumed. It's ragebait and social media fodder in the form of a beverage. And Starbucks' plan is working. TikTok and Instagram are full of folks giving the gross drink a try so they can either spit it out or take a contr…