Trinity Tatum Took A Risk Leaving Her Job. Now, Brand Deals Are Rolling In After ‘Love Island USA’ Win

Trinity Tatum has landed her first major brand partnership since winning Love Island USA . The Virginia Beach native has officially landed her first major brand partnership upon leaving the villa with the crown, teaming up with Verizon for a social-led campaign centered around the company’s new Verizon Dollars rewards program. In the campaign, the campaign features Tatum in a royal-themed concept the brand calls “Queen of Cash.” The partnership is one of Tatum’s first moves since leaving the show. Tatum became a fan favorite on Love Island USA Season 8, alongside her boyfriend and fellow winner Brycee Alakai Dettloff. Tatum took a risk before joining the show Prior to joining the cast, the Virginia Beach native left her job at a hardware store to take a chance on reality television. She and Dettloff went on to win Season 8, giving Tatum a following that has stayed with her since the show ended. Reality TV has long served as a launching pad for contestants’ post-show careers, and social media has sped up that process. Cast members often leave with a built-in audience that brands look to tap into. For Verizon, Tatum was a natural fit for the campaign, with Leslie Berland, the company’s CMO and EVP, pointing to the reality star’s relationship with her fans as a driving force behind the partnership. “Partnering with Trinity on her first big brand collab and our launch of Verizon Dollars was absolutely perfect,” said Berland in…