Why You Can't Trust 'Runfluencers'

Running influencers are nothing new, but some of us plugged into the online running scene have noticed a shift lately. When I am drawn in by a caption that reads "my 5K race-day routine 🏃‍♀️ (full breakdown below)" only to discover that breakdown is sponsored by a major running app, I have to roll my eyes. Even if they aren't going as far as lying about their times , these "runfluencers" add a lot of noise and distraction to the community. Not that there's anything wrong with running influencers in theory. I love seeing someone share their journey from couch to 10K—community is everything in this sport! The issue comes when, in their attempts to profit off the content creator economy, brands like Nike Run Club, Runna, and Strava platform a new class of runfluencer: aspirational, relatable, and, often, quite unqualified to be giving training advice. They're even unqualified to handle their own setbacks, as I've watched an influx of content creators blame brands for their injuries (especially the ones falling for crappy AI-generated training plans ). If you prioritize being an influencer over being a runner, you can even get banned from the New York City Marathon. In short, there's a widening gap between people who look like runners giving advice, and the people who actually know how to train runners. And if you're getting your programming advice from the wrong side of that gap, you are leaving valuable wisdom on the table at best, and setting you…